In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.
Can a CFO Run Marketing? Review the Teaching Activity
This is NOT a teaching activity. Instead, it is a series of eight in-depth (5-10 mins) videos on Customer Lifetime Value that you can choose from to give students a deeper understanding of these topics.
Video Series on Customer Lifetime Value Review the Teaching Activity
This is NOT a teaching activity. It is a series of 14 in-depth (5-10 mins) videos on market segmentation and targeting that you can choose from to give your students a deeper understanding of these topics.
Video Series on Segmentation and Targeting Review the Teaching Activity
Students are presented with seven CLV calculations to solve for a supermarket. They start off easy and then get progressively harder. A good exercise to reinforce the dynamics of customer lifetime value and how the calculations work.
Calculating Customer Lifetime Value Exercises Review the Teaching Activity
Diamond Shreddies 2008 campaign is another classic marketing case study. It plays on the idea that Shreddies, which were traditionally square-shaped, had been “transformed” into a new, diamond-shaped version. But nothing changed except for their sales.
Classic Case Study: Shreddies Cereal Review the Teaching Activity
This is NOT a teaching activity. Instead, it is a series of ten in-depth (5-10 mins) videos on positioning and perceptual maps that you can choose from to give students a deeper understanding of these topics.
Video Series on Positioning and Perceptual Maps Review the Teaching Activity
This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
Fun Rebus Puzzles for Marketing Students (Part 2) Review the Teaching Activity
This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.
Marketing Rebus Puzzles (Video Version) Review the Teaching Activity
Rebus puzzles can provide an engaging revision and team-building experience for students in the classroom. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
Fun Rebus Puzzles for Marketing Students (Part 1) Review the Teaching Activity
This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way. In this activity, students have 20 sets of four marketing terms to uncover. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.
Marketing Connections Puzzle Game Review the Teaching Activity