For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.
Adapting to Socio-Cultural Trends Review the Teaching Activity
Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.
Household Decision Making Roles Review the Teaching Activity
The task is this activity is to see if your students can describe the three consumers’ personality and lifestyle simply based upon their grocery purchases.
Self-Concept and Purchases Review the Teaching Activity
The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.
Understanding In-store Influences (Servicescape) Review the Teaching Activity
In this task, students explore the evaluation of alternatives phase of the buyer decision process, by choosing between various smart TV options with trade-offs. They need to determine on what basis did they make your choice?
Evaluation Phase of Decision Process Review the Teaching Activity
The task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low-cost supermarket.)
Understanding Situation Influence Review the Teaching Activity
In this mini case study, students need to outline a top-level marketing strategy that will help guide a B2B firm to achieve their financial goals.
From Research to Strategy Review the Teaching Activity
This activity is designed to highlight the value of using cross-tabs to help analyze market research data.
Using Cross-Tabs Review the Teaching Activity
In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).
Reviewing a Multi-Attribute Model Review the Teaching Activity
This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?
Defining the Market Research Problem Review the Teaching Activity