Using Cross-Tabs
This activity is designed to highlight the value of using cross-tabs to help analyze market research data.
Using Cross-Tabs Review the Teaching Activity
This activity is designed to highlight the value of using cross-tabs to help analyze market research data.
Using Cross-Tabs Review the Teaching Activity
In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).
Reviewing a Multi-Attribute Model Review the Teaching Activity
This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?
Defining the Market Research Problem Review the Teaching Activity
In this activity, students will review the discussion/comments from a new product project team meeting, where the participants argue for/against the merits of conducting test marketing prior to a full launch.
Should We Conduct Market Research (Test Marketing)? Review the Teaching Activity
The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.
Preparing a SWOT Review the Teaching Activity
For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.
Adapting to a New Environment Review the Teaching Activity
For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.
Identifying Your Competitive Set Review the Teaching Activity
The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.
Impact of Management Values on Strategy Review the Teaching Activity
In this mini-case study, students are required to allocate $250m in funds across a firm’s four strategic business units, using the BCG matrix as their primarily guide.
Using the BCG Matrix Review the Teaching Activity
The student task in this activity is to classify the examples provided into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model).
Using the Product/Market Growth Matrix Review the Teaching Activity