The Internal Marketing Environment
In this exercise, students look at the role of the internal marketing environment when developing a marketing strategy.
The Internal Marketing Environment Review the Teaching Activity
Free Activities
Role of Marketing
In this exercise, students outline their own understanding of the role marketing – using their own words, rather than a formal definition – to assist with their understanding.
Role of Marketing Review the Teaching Activity
Walmart and Corporate Social Responsibility
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
Walmart and Corporate Social Responsibility Review the Teaching Activity
Reading Trends in the BCG Matrix
Students are presented with various BCG matrixes where the portfolios are tracked over time and they need to identify why the portfolios follow these patterns and what are the strategic implications.
Reading Trends in the BCG Matrix Review the Teaching Activity
Analyzing the BCG Matrix
In this activity, students are presented with several BCG matrix examples and are required to identify the positives and the concerns with the structure of the portfolio.
Analyzing the BCG Matrix Review the Teaching Activity
The Consumer Products Classification Scheme
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
The Consumer Products Classification Scheme Review the Teaching Activity
Creating and Interpreting a Perceptual Map
A exercise for marketing students where they create and interpret a perceptual map. Contains a download for a free online template for perceptual mapping.
Creating and Interpreting a Perceptual Map Review the Teaching Activity
Marketing Career Quiz
In the marketing career quiz there are 20 questions about work preferences, thinking style and interests. There are three options for each question, students pick the one that best describes them. UPDATED worksheet version.
Marketing Career Quiz Review the Teaching Activity
A “Too Simple” View of Marketing?
A discussion exercise designed for students new to marketing. Gets them thinking about the role of marketing, outside of formal definitions.
A “Too Simple” View of Marketing? Review the Teaching Activity
Calculating Customer Lifetime Value (Basic Formula)
This discussion exercise is an introduction to calculating customer lifetime value, which would be suitable for students of services marketing and metrics – and perhaps some students of advertising/promotion.
Calculating Customer Lifetime Value (Basic Formula) Review the Teaching Activity