Generating consumer reviews can be a powerful approach to making services tangible, building trust in the brand, and reducing purchase risk for first-time customers. In this activity, students assess different approaches to generating more consumer reviews and evaluate which ones are likely to be more effective.
Techniques to Generate Consumer Reviews Review the Teaching Activity
This is a teaching activities designed to introduces students to the concepts and challenges of new products and the decision of whether to introduce them. It is a good foundational task to lead into this teaching activity: New Product Evaluation Challenges.
Key Challenges of New Products Review the Teaching Activity
This teaching activity is designed for small groups of students to discuss the most appropriate market research design for different situations and management problems. Four marketing scenarios are provided to review.
What Research Design Should We Use? Review the Teaching Activity
In this video-based task, students review an ad for McDonald’s UK where they are promoting their McCafé offering, as compared to visiting a “trendy” coffee shop. This is considered a classic case study for marketers as it clearly shows the concepts of positioning and differentiation.
Classic Case Study: What is Positioning? Review the Teaching Activity
This is a 2nd mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles. A great activity for reinforcing marketing definitions in a fun way.
Mini Challenging Marketing Connections Puzzle Game Review the Teaching Activity
This is a mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles, rather than one overall large puzzle. An easier and faster puzzle activity, depending upon your student cohort.
Mini Connections Puzzle Game Review the Teaching Activity
This is a fun – non-marketing – lateral thinking quiz consisting of 25 questions. It is simply designed as a fun, interactive, ice-breaker activity. It’s ideal for team bonding, especially when forming new student groups, and can also be used as an in-class competition.
Fun Icebreaker Quiz Review the Teaching Activity
In this activity, students will work through five ROMI calculations for a hotel chain and help them improve their marketing campaigns. Ideal activity for students to learn the different complexity of return on marketing investment metrics.
Working with ROMI Calculations Review the Teaching Activity
In this B2B market segmentation exercise, students will identify the bases that companies are using to segment their business markets.
Which B2B Segmentation Base? Review the Teaching Activity
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.
Can a CFO Run Marketing? Review the Teaching Activity