Free Activities Archives - Great Ideas for Teaching Marketing

Jaguar Rebranding and Repositioning Case Study

Case Study, Consumer Behavior, Free Activities, Marketing Environment, New Product Process, Products and Brands, Segmentation and Positioning, Strategy and Plans

This case study examines the challenges of brand repositioning using Jaguar’s 2024 strategy. Students will analyze key marketing decisions, including the promotional video and their concept car launch. The case encourages critical thinking about creative messaging, brand management, strategy, DEI issues, and the risks of targeting new consumers while potentially alienating loyal customers.

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Techniques to Generate Consumer Reviews

Analysis and Metrics, Consumer Behavior, Discussion Exercises, Free Activities, Marketing Mix, Services/CRM

Generating consumer reviews can be a powerful approach to making services tangible, building trust in the brand, and reducing purchase risk for first-time customers. In this activity, students assess different approaches to generating more consumer reviews and evaluate which ones are likely to be more effective.

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Key Challenges of New Products

Discussion Exercises, Free Activities, Marketing Environment, New Product Process, Products and Brands, Strategy and Plans

This is a teaching activities designed to introduces students to the concepts and challenges of new products and the decision of whether to introduce them. It is a good foundational task to lead into this teaching activity: New Product Evaluation Challenges.

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What Research Design Should We Use?

Analysis and Metrics, Discussion Exercises, Free Activities, Research and MIS

This teaching activity is designed for small groups of students to discuss the most appropriate market research design for different situations and management problems. Four marketing scenarios are provided to review.

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Classic Case Study: What is Positioning?

Case Study, Free Activities, Promotion, Segmentation and Positioning, video

In this video-based task, students review an ad for McDonald’s UK where they are promoting their McCafé offering, as compared to visiting a “trendy” coffee shop. This is considered a classic case study for marketers as it clearly shows the concepts of positioning and differentiation.

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Mini Challenging Marketing Connections Puzzle Game

Free Activities, Games and Quizzes, Introductory Concepts

This is a 2nd mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles. A great activity for reinforcing marketing definitions in a fun way.

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Mini Connections Puzzle Game

Definitions, Free Activities, Games and Quizzes

This is a mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles, rather than one overall large puzzle. An easier and faster puzzle activity, depending upon your student cohort.

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Fun Icebreaker Quiz

Free Activities, Games and Quizzes

This is a fun – non-marketing – lateral thinking quiz consisting of 25 questions. It is simply designed as a fun, interactive, ice-breaker activity. It’s ideal for team bonding, especially when forming new student groups, and can also be used as an in-class competition.

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Working with ROMI Calculations

Analysis and Metrics, Digital Marketing, Free Activities, Research and MIS

In this activity, students will work through five ROMI calculations for a hotel chain and help them improve their marketing campaigns. Ideal activity for students to learn the different complexity of return on marketing investment metrics.

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Which B2B Segmentation Base?

B2B Marketing, Free Activities, Segmentation and Positioning

In this B2B market segmentation exercise, students will identify the bases that companies are using to segment their business markets.

Which B2B Segmentation Base? Review the Teaching Activity