This activity provides three variations of Find-a-Word Crosswords. As you can guess by the name, these games are a mix of find-a-word puzzles and traditional crosswords. They are ideal for reinforcing key marketing definitions, while building teams, and having a bit of fun while learning.
Find-a-Word Crossword Review the Teaching Activity
This is a mini case study of brand repositioning using Jaguar’s 2024 strategy. It is a shorter version of the full case study also on this website, Students will analyze their promotional video and their overall rebranding and repositioning strategy. Therefore, this mini case is more suitable for an in-class discussion task, especially around brand and positioning topics.
Jaguar Rebranding Mini Case Study Review the Teaching Activity
This case study examines the challenges of brand repositioning using Jaguar’s 2024 strategy. Students will analyze key marketing decisions, including the promotional video and their concept car launch. The case encourages critical thinking about creative messaging, brand management, strategy, DEI issues, and the risks of targeting new consumers while potentially alienating loyal customers.
Jaguar Rebranding and Repositioning Case Study Review the Teaching Activity
Generating consumer reviews can be a powerful approach to making services tangible, building trust in the brand, and reducing purchase risk for first-time customers. In this activity, students assess different approaches to generating more consumer reviews and evaluate which ones are likely to be more effective.
Techniques to Generate Consumer Reviews Review the Teaching Activity
This is a teaching activities designed to introduces students to the concepts and challenges of new products and the decision of whether to introduce them. It is a good foundational task to lead into this teaching activity: New Product Evaluation Challenges.
Key Challenges of New Products Review the Teaching Activity
This teaching activity is designed for small groups of students to discuss the most appropriate market research design for different situations and management problems. Four marketing scenarios are provided to review.
What Research Design Should We Use? Review the Teaching Activity
In this video-based task, students review an ad for McDonald’s UK where they are promoting their McCafé offering, as compared to visiting a “trendy” coffee shop. This is considered a classic case study for marketers as it clearly shows the concepts of positioning and differentiation.
Classic Case Study: What is Positioning? Review the Teaching Activity
This is a 2nd mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles. A great activity for reinforcing marketing definitions in a fun way.
Mini Challenging Marketing Connections Puzzle Game Review the Teaching Activity
This is a mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles, rather than one overall large puzzle. An easier and faster puzzle activity, depending upon your student cohort.
Mini Connections Puzzle Game Review the Teaching Activity
This is a fun – non-marketing – lateral thinking quiz consisting of 25 questions. It is simply designed as a fun, interactive, ice-breaker activity. It’s ideal for team bonding, especially when forming new student groups, and can also be used as an in-class competition.
Fun Icebreaker Quiz Review the Teaching Activity