This activity highlights the initial advertising campaign to launch the Tommy Hilfiger brand. But the campaign was not based on strategy, but based upon a strong creative idea.
Ethical Advertising? Tommy Hilfiger Brand Launch Review the Teaching Activity
Is it ethical that McDonald’s uses sponsorships in order to create positive view of the company by doing good things in the community and for local groups?
McDonald’s Sponsorships Review the Teaching Activity
Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need – is this the case?
Marketing and Ethics Review the Teaching Activity
In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing?
EXCLUSIVE MEMBER ACTIVITY
Does Society Need Marketing? Review the Teaching Activity
This firm relies on heavy promotional tactics in order to generate their sales, which some people might term ‘high-pressure’ selling. In this case; are they effective marketers or are they engaging in unethical practices?
EXCLUSIVE MEMBER ACTIVITY
Is this High-Pressure Selling? Review the Teaching Activity