Ethics

Debate: Using Humor Appeals for Behavioral Change

Consumer Behavior, Discussion Exercises, Ethics, Marketing Environment, Member Activities, Social

This debate activity explores whether a humorous anti-drink-driving campaign can lead to meaningful behavior change or if it primarily generates attention. Students will review the case study and a focus group discussion to understand differing perspectives before forming groups to debate the topic. It is a variation of another teaching activity of Using Humor Appeals for a Social Marketing Cause.

Debate: Using Humor Appeals for Behavioral Change Review the Teaching Activity

Using Humor Appeals for a Social Marketing Cause

Consumer Behavior, Discussion Exercises, Ethics, Member Activities, Social

This activity examines a hypothetical drink driving campaign that sought to use humor to create awareness and modify behavior, rather than using a traditional fear appeal associated with anti drink and drive messaging. Your students will evaluate the campaign’s likely effectiveness and the ethical considerations of using a humor appeal for a serious social change message.

Using Humor Appeals for a Social Marketing Cause Review the Teaching Activity

Marketing Ethics Game: Version 2

Ethics, Games and Quizzes, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: This is an updated version of the existing Marketing Ethics Decision Game.

Marketing Ethics Game: Version 2 Review the Teaching Activity

The Ethics of Shrinkflation: Debate Ideas

Discussion Exercises, Ethics, Member Activities, Pricing, Products and Brands, Social

Students are provided with two debate questions, as well as some for and against points to get them started and thinking about the role and impact of shrinkflation. Debate are often a good method of generating a deeper understanding of a topic. Shrinkflation extends beyond just pricing, to brand management, promotion, ethics, customer trust, and profitability.

The Ethics of Shrinkflation: Debate Ideas Review the Teaching Activity

Do Firms Have a Social Responsibility? (Discussion Task)

Discussion Exercises, Ethics, Marketing Environment, Member Activities, Social

Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.

Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity

Should the Bank Support the Social Cause?

Decisions and Mini-Cases, Ethics, Member Activities, Products and Brands, Social

Students explore a scenario involving a management meeting at a bank, where the participants in this meeting are discussing the bank’s potential engagement with a social issue, namely problem gambling. The task is to review the meeting and work out what the bank should do and how much they should be involved in this social issue.

Should the Bank Support the Social Cause? Review the Teaching Activity

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