Ethics Archives - Great Ideas for Teaching Marketing

Marketing Ethics Game: Version 2

Ethics, Games and Quizzes, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: This is an updated version of the existing Marketing Ethics Decision Game.

Marketing Ethics Game: Version 2 Review the Teaching Activity

Emerging Marketing Eras

Digital Marketing, Ethics, Introductory Concepts, Marketing Environment, Member Activities, Services/CRM, Strategy and Plans

In this exercise, students go beyond the traditional marketing orientations and explore the emerging eras of experience, digital, relationships, and sustainability and ethics. A helpful activity for students to see where the field of marketing is heading.

Emerging Marketing Eras Review the Teaching Activity

The Ethics of Shrinkflation: Debate Ideas

Discussion Exercises, Ethics, Member Activities, Pricing, Products and Brands, Social

Students are provided with two debate questions, as well as some for and against points to get them started and thinking about the role and impact of shrinkflation. Debate are often a good method of generating a deeper understanding of a topic. Shrinkflation extends beyond just pricing, to brand management, promotion, ethics, customer trust, and profitability.

The Ethics of Shrinkflation: Debate Ideas Review the Teaching Activity

Do Firms Have a Social Responsibility? (Discussion Task)

Discussion Exercises, Ethics, Marketing Environment, Member Activities, Social

Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.

Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity

Do Firms Have a Social Responsibility? (Debates)

Discussion Exercises, Ethics, Marketing Environment, Member Activities, Social

In this debate exercise, students are faced with three debate situations, in regard to social responsibility. In particular, they address the question of whether large brands need to “do more” than just meet customer needs and make profits? Indeed, has the scope of marketing expanded?

Do Firms Have a Social Responsibility? (Debates) Review the Teaching Activity

Should the Bank Support the Social Cause?

Decisions and Mini-Cases, Ethics, Member Activities, Products and Brands, Social

Students explore a scenario involving a management meeting at a bank, where the participants in this meeting are discussing the bank’s potential engagement with a social issue, namely problem gambling. The task is to review the meeting and work out what the bank should do and how much they should be involved in this social issue.

Should the Bank Support the Social Cause? Review the Teaching Activity

Education CSR or Just Promotion?

Case Study, Ethics, Member Activities, Products and Brands, Promotion, Social

Students review an award-winning education outreach project by Colgate known as “Education in a Box” designed for schools in Myanmar. While this sounds like a great initiative for providing education resources – was it really? Or was it a form of stealth marketing or just greenwashing?

Education CSR or Just Promotion? Review the Teaching Activity

Ethics of Text and Drive Campaigns

Case Study, Consumer Behavior, Ethics, Member Activities, Social

Students review a ‘text and drive’ campaign promoted by an apparent funeral home in Canada. It turned out to be a public service announcement, but was it effective and would your students have approved the communications approach?

Ethics of Text and Drive Campaigns Review the Teaching Activity

Are these Legitimate Marketing Claims or Greenwashing?

Discussion Exercises, Ethics, Member Activities, Products and Brands, Promotion, Strategy and Plans

In this task, students review several marketing claims and identify whether the firm is making legitimate claims and is helping the natural environment OR whether they are engaged in greenwashing.

Are these Legitimate Marketing Claims or Greenwashing? Review the Teaching Activity

Tapping into Customer Value

Consumer Behavior, Ethics, Introductory Concepts, Member Activities, Segmentation and Positioning

This activity involves analyzing market segments for Greenhills Shoes, a sustainable footwear company. Students will identify how to expand the brand without compromising its eco-friendly values, focusing on understanding brand positioning and the importance of sustainability in marketing.

Tapping into Customer Value Review the Teaching Activity