New Target Market = New Marketing Mix?
For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.
New Target Market = New Marketing Mix? Review the Teaching Activity
Decisions and Mini-Cases
Making a Joint Business Decision
This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To complicate the decision, the three alternatives ‘benefit’ different functional departments.
Making a Joint Business Decision Review the Teaching Activity
Which Learning Theory?
In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.
Which Learning Theory? Review the Teaching Activity
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Perception: Which Ad is Best? Review the Teaching Activity
A New Environment; Time for a New Strategy?
In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.
A New Environment; Time for a New Strategy? Review the Teaching Activity
Adapting to a New Environment
For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.
Adapting to a New Environment Review the Teaching Activity
Balancing the Needs of Publics (Stakeholders)
In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?
Balancing the Needs of Publics (Stakeholders) Review the Teaching Activity
Impact of Management Values on Strategy
The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.
Impact of Management Values on Strategy Review the Teaching Activity
What’s the Best Marketing Strategy?
In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?
What’s the Best Marketing Strategy? Review the Teaching Activity
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
Making a Marketing Strategy Choice Review the Teaching Activity