Decisions and Mini-Cases Archives - Page 7 of 8 - Great Ideas for Teaching Marketing

Should We Introduce a CRM Program?

Decisions and Mini-Cases, Member Activities, Places and Channels, Services/CRM, Strategy and Plans

Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?

Should We Introduce a CRM Program? Review the Teaching Activity

Poor Target Market or Poor Positioning?

Decisions and Mini-Cases, Member Activities, New Product Process, Places and Channels, Research and MIS, Segmentation and Positioning, Strategy and Plans

This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning

Poor Target Market or Poor Positioning? Review the Teaching Activity

Positioning Kid’s Home-delivered Food

Consumer Behavior, Decisions and Mini-Cases, Member Activities, New Product Process, Segmentation and Positioning

For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.

Positioning Kid’s Home-delivered Food Review the Teaching Activity

New Target Market = New Marketing Mix?

Consumer Behavior, Decisions and Mini-Cases, Introductory Concepts, Member Activities, Segmentation and Positioning

For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.

New Target Market = New Marketing Mix? Review the Teaching Activity

Making a Joint Business Decision

B2B Marketing, Consumer Behavior, Decisions and Mini-Cases, Member Activities, Role Plays

This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To complicate the decision, the three alternatives ‘benefit’ different functional departments.

Making a Joint Business Decision Review the Teaching Activity

Which Learning Theory?

Consumer Behavior, Decisions and Mini-Cases, Member Activities, New Product Process, Promotion

In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.

Which Learning Theory? Review the Teaching Activity

Perception: Which Ad is Best?

Consumer Behavior, Decisions and Mini-Cases, Member Activities, Promotion

The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).

Perception: Which Ad is Best? Review the Teaching Activity

A New Environment; Time for a New Strategy?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Places and Channels, Services/CRM

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

A New Environment; Time for a New Strategy? Review the Teaching Activity

Adapting to a New Environment

Decisions and Mini-Cases, Free Activities, Marketing Environment, Strategy and Plans

For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.

Adapting to a New Environment Review the Teaching Activity

Balancing the Needs of Publics (Stakeholders)

Decisions and Mini-Cases, Marketing Environment, Member Activities, Role Plays

In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?

Balancing the Needs of Publics (Stakeholders) Review the Teaching Activity