The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is to increase overall profitability of this music festival event, while ensuring the foundation of a logical marketing strategy.
EXCLUSIVE MEMBER ACTIVITY
Financially-driven Marketing Strategy Review the Teaching Activity
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.
Instructor’s Guide to Running the Base Positioning Sim Game Review the Teaching Activity
In this discussion activity, students will look at the possible core competencies for Apple and discuss how appropriate that they are and how they would guide Apple’s marketing strategy
Apple and Core Competencies Review the Teaching Activity
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.
EXCLUSIVE MEMBER ACTIVITY
Consumer Product Classification: Marketing Challenges Review the Teaching Activity
A discussion exercise designed for students new to marketing. Gets them thinking about the role of marketing, outside of formal definitions.
A “Too Simple” View of Marketing? Review the Teaching Activity
A role play version for a New Coke case study, where students assume the role of key participants in the decision. An interesting challenge for marketing students.
New Coke Case Study (Part 1) Review the Teaching Activity
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
New Coke Case Study (Part 2) Review the Teaching Activity
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical) strategy for a new water amusement park.
EXCLUSIVE MEMBER ACTIVITY
Pricing Strategy and Ethics Review the Teaching Activity
This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit with positioning because of the use of an sexual appeal in the campaign.
Sexual Advertising Appeal: Fit with Brand? Review the Teaching Activity
Is it ethical that McDonald’s uses sponsorships in order to create positive view of the company by doing good things in the community and for local groups?
McDonald’s Sponsorships Review the Teaching Activity