This is a version of the consumer behavior multiple choice question quiz. The questions are the same, except this is an INTERACTIVE quiz where your students complete the quiz online and are immediately scored. Great for homework, revision, or an in-class activity.
Interactive Consumer Behavior Quiz Review the Teaching Activity
This activity contains 20 multiple choice questions on consumer behavior. There are two quiz options available. 1 = a video quiz and 2 = a hard copy quiz.
Consumer Behavior MCQ Quiz Review the Teaching Activity
As we know, sales promotions and discounts are commonly used in supermarket channels. However, do they make a difference? In this activity, students examine different consumer motivations, using an excerpt from a focus group, to identify the type of consumer (segment) that are responsive to sales promotions and why – as well as identifying the long-term impact on a brand, if any.
Are Price Discounts Worthwhile? Review the Teaching Activity
This case looks at Patagonia, a company that is highly successful in terms of growth and profits, but also makes a substantial contribution to the environment, sustainability, and even to the anti-consumer movement and ideology.
Patagonia Case Study: Marketing to Anti-Consumers Review the Teaching Activity
This activity addresses the trend of anti-consumerism and provides a brief profile of an anti-consumer. Students discuss the change in consumer behavior and its resultant impact on marketing activities.
The Marketing Challenge of Anti-Consumerism Review the Teaching Activity
In this activity, students explore the motivations for luxury consumption – that is, why some consumers are drawn to luxury brands, despite their significant price points – to help segment this valuable market even further.
Understanding the Motivations of Luxury Consumption Review the Teaching Activity
This case study examines a repositioning campaign for Vita-Weat, which is a brand of crackers in Australia. In this promotional campaign, this brand of “dull” and perceived budget crackers was successfully repositioned to be seen as a gourmet food offering and tapping into the “foodie” culture trend.
Repositioning Upwards (Video Case Study) Review the Teaching Activity
In this activity, students consider the tactic of shrinkflation as a suitable and ethical approach to managing price increases. A short news video helps provide several good examples.
Is Shrinkflation a Good Approach to Pricing? Review the Teaching Activity
Students review two short promotional videos that will get students rethinking the “standard” benefits of everyday products. This is a great activity for distinguishing between product features and benefits, as well as tapping into core consumer needs and motivations.
What Benefits Are We Selling? Review the Teaching Activity
Students learn about the importance brand touchpoints and how they can influence consumer decisions, by reviewing a list of 20 brand touchpoints and evaluating their likely impact.
What are Brand Touchpoints? Review the Teaching Activity