For this exercise, the task is to describe two innovators, using the various attributes in the table provided, and then consider how we can leverage their networks through our marketing activities.
Who is an Innovator? Review the Teaching Activity
In this activity, students will assess the extent of group influence across various purchase decisions. And for a given series of situations, they highlight how their behavior might be influenced.
Reference Group Influence Review the Teaching Activity
The student task in this activity is to ‘update’ the traditional family life cycle, taking into account the modern trends in family structures.
The Family Life Cycle (FLC) Review the Teaching Activity
Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.
Household Decision Making Roles Review the Teaching Activity
The task is this activity is to see if your students can describe the three consumers’ personality and lifestyle simply based upon their grocery purchases.
Self-Concept and Purchases Review the Teaching Activity
In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.
Which Learning Theory? Review the Teaching Activity
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Perception: Which Ad is Best? Review the Teaching Activity
For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.
Using Motivation Theories Review the Teaching Activity
The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.
Managing Post-purchase Behavior Review the Teaching Activity
The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.
Understanding In-store Influences (Servicescape) Review the Teaching Activity