Analysis and Metrics Archives - Page 8 of 13 - Great Ideas for Teaching Marketing

Base Sim Game: How to Play Guide

Analysis and Metrics, Discussion Exercises, Free Activities, Games and Quizzes, Role Plays, Segmentation and Positioning, Sim Games, Strategy and Plans

This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.

Base Sim Game: How to Play Guide Review the Teaching Activity

Base Marketing Sim Game (Lecturer Information)

Analysis and Metrics, Free Activities, Games and Quizzes, Role Plays, Segmentation and Positioning, Sim Games, Strategy and Plans

This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.

Base Marketing Sim Game (Lecturer Information) Review the Teaching Activity

Monitoring Consumer Attitudes

Analysis and Metrics, Consumer Behavior, Member Activities, Products and Brands, Research and MIS, Tools

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the output of a multi-attribute attitude model.
EXCLUSIVE MEMBER ACTIVITY

Monitoring Consumer Attitudes Review the Teaching Activity

Using Market Concentration (Market Shares)

Analysis and Metrics, Member Activities, Pricing

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the results and consider the how it may affect marketing decisions.
EXCLUSIVE MEMBER ACTIVITY

Using Market Concentration (Market Shares) Review the Teaching Activity

Using Market Share Information

Analysis and Metrics, Member Activities, Pricing, Research and MIS

In this activity, students will review a simple table containing market share and sales information, in order to interpret the marketplace.
EXCLUSIVE MEMBER ACTIVITY

Using Market Share Information Review the Teaching Activity

Fun Approach to Cluster Analysis

Analysis and Metrics, Free Activities, Research and MIS, Segmentation and Positioning, Tools

Making cluster analysis fun and easy to understand? Sure, why not? This is a good task to get students working with simple data and seeing how market segments can be formed. But note that students will need access to Excel to undertake this activity.

Fun Approach to Cluster Analysis Review the Teaching Activity

Using Scatter Charts for Market Segments

Analysis and Metrics, Free Activities, Research and MIS, Segmentation and Positioning

This is a visual activity introduces marketing students to the concept of forming market segments using consumer data. It is a very helpful exercise for reinforcing that segments need to be homogeneous, yet distinctive.

Using Scatter Charts for Market Segments Review the Teaching Activity

Most Valuable Global Brands: 2015 vs 2021

Analysis and Metrics, Member Activities, Products and Brands

This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by BrandZ – comparing the top 10 brands from 2015 to 2021.

Most Valuable Global Brands: 2015 vs 2021 Review the Teaching Activity

Customer Lifetime Value Calculation (a step-by-step guide)

Analysis and Metrics, Member Activities, Services/CRM

In this exercise, students work through a customer lifetime value calculation and explain the individual components, ideal for advanced marketing students.

Customer Lifetime Value Calculation (a step-by-step guide) Review the Teaching Activity

Interpreting Customer Lifetime Value

Analysis and Metrics, Member Activities, Services/CRM

A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation.
EXCLUSIVE MEMBER ACTIVITY

Interpreting Customer Lifetime Value Review the Teaching Activity