This video case study is based upon an innovative approach to search engine advertising that cleverly combines data, market insights, and a unique media schedule.
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Digital Marketing Success (Case Study) Review the Teaching Activity
In this strategic and analytic activity, students need to help a company work out the best of the three different promotional approaches that they have tested in the marketplace.
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Analyzing the Best Promotional Method Review the Teaching Activity
This activity introduces students to the concept of marketing models and how to set goals and targets to achieve top-level goals like sales revenue and profit.
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What Should Be Our Marketing Target? Review the Teaching Activity
This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.
New Product Evaluation Game Review the Teaching Activity
Sometimes a firm’s particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it.
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Different Firms – Different Research? Review the Teaching Activity
For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods.
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Defining Market Research Terms Review the Teaching Activity
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Gantt Chart Excel Template Review the Teaching Activity
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
Marketing Financial Forecasts Review the Teaching Activity
In this marketing research task, students classify questions into scales: nominal, ordinal, interval, and ratios scales.
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Market Research Scales Review the Teaching Activity
In this set of activities, students download a free Excel template to run the GE matrix, in order to understand its construction and how it works. They can also use the template to assist them in with various marketing reports and/or assignments.
GE-McKinsey Multi-Factor Excel Template (Teaching Ideas) Review the Teaching Activity