This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.
List of All Free Marketing Tools Review the Teaching Activity
The student task is to review a list of potential macro-environmental factors that may impact McDonald’s and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.
Using PESTLE and SWOT Analysis for McDonalds Review the Teaching Activity
PESTLE analysis can provide an excellent summary of relevant macro-environment factors. This task is to familiarize your students with the concept of PESTLE and get them to classify where each macro factor would fit into a summary PESTLE analysis.
PESTLE Analysis: What Goes Where? Review the Teaching Activity
This is a free Excel-based tool for making a detailed PESTLE analysis within minutes. A great way to introduce your students to situational analysis of the macro-environment and how it fits with SWOT and strategy.
PESTLE Analysis Tool Review the Teaching Activity
While SWOT analysis is an effective tool for synthesizing the situational analysis component of a marketing plan, it is often challenging working out where in SWOT that the finding should be allocated. In this task, students sort through sets of marketing information and classify them into the SWOT matrix boxes.
SWOT Analysis: What Goes in Which Box? Review the Teaching Activity
This task uses a profit/loss table to highlight a firm that has dramatically increased its profitability in a few years. But they have focused on a short-term, not long-term, basis and students need to determine what impact this may have?
EXCLUSIVE MEMBER ACTIVITY
A Real Increase in Profitability? Review the Teaching Activity
In this activity, students are presented with basic costs and a demand curve for the local pizza shop and they are asked to calculate the best price point to maximize profits. Note: will require students to have basic spreadsheet access and skills.
Setting the Right Price (Spreadsheet Exercise) Review the Teaching Activity
In this activity, students examine the financial performance of an online firm and work out the different ways of setting marketing targets to deliver the required increase in profitability.
EXCLUSIVE ACTIVITY FOR MEMBERS
Setting Marketing Targets Review the Teaching Activity
This activity is based around a chart of search engine position against click through rate. Analysis of this chart will help students understand the role of SEO and long-tail keywords.
EXCLUSIVE ACTIVITY FOR MEMBERS
How Important is SEO Position for CTR? Review the Teaching Activity
The leaky bucket theory is an analogy used in customer lifetime value to highlight the need to balance new customer acquisition and customer retention. Students review what is the best approach and what impact it has on a firm.
Leaky Bucket Theory Review the Teaching Activity