In this mini case study, students assess Burger King’s strategy to grow its market share in their home market in 2023 and beyond. The firm undertook an aggressive marketing program across multiple marketing mix elements, and started to look at product-based (rather than firm-based) differentiation as the key to their growth success.
Growing Market Share: Burger King Case Study Review the Teaching Activity
Welcome to the Retail Wars Sim Game! In this Sim Game, student teams will compete against each other in a new and growing retail sector. Each team starts with one store and can grow their retailing empire to 20 stores. As a retailer, students need to make decisions on all 7Ps of the marketing mix each round of the game. A fun and engaging game to play.
Retail Wars Sim Game Review the Teaching Activity
One of the misconceptions regarding brand image analysis is that there is “one right perceptual map” to use to demonstrate a brand positioning. In this exercise, the students take on the role of marketing analysts and take a deep dive into brand image analysis and perceptual mapping.
Undertaking Brand Image Analysis Review the Teaching Activity
This teaching activity is a more advanced cost-plus pricing activity. If your students have a good sense of the concept, this is an excellent activity for gaining a better understanding of the cost-plus formula and its challenges of implementation. Note: A free (but optional) Excel template for cost-plus pricing formula has been included.
How to Use Cost-Plus Pricing in Marketing Review the Teaching Activity
This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.
Marketing Mix Sim Game Review the Teaching Activity
This is a creativity exercise where students sort through forced relationships of flavors and product categories in order to identify potential new product ideas for snack foods. It should be a relatively fun and enjoyable exercise for students, as well as demonstrating a good technique for finding new product ideas in a cluttered and crowded market.
New Product Concept Generation Using Creativity Review the Teaching Activity
This activity get students to complete customer lifetime value calculations, for them to understand the role of this formula. Initial examples are provided, so students can complete this task independently, if required.
Quick Customer Lifetime Value Calculations Review the Teaching Activity
A local coffee shop has conducted a pricing experiment and broadened their product line. But did the experiment work? And should they continue with the pricing approach or discontinue it? A great activity for assessing marketing mix changes.
Coffee Shop Pricing Market Test Review the Teaching Activity
Students are presented with a scoring model to see how compensatory decision-making is undertaken and to choose the best brand.. And they also need to identify how brands can use this information in their marketing mix.
Compensatory Decision Rules Review the Teaching Activity
A list of all the free and member only tools available on Great Ideas – contains over 20 tools, premium templates, and games – all in one handy place.
List of All Marketing Tools for Members Review the Teaching Activity