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Analysis and Metrics

What’s the Best Marketing Strategy?

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Strategy and Plans

In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?

What’s the Best Marketing Strategy? Review the Teaching Activity

Improving the Marketing Mix

Analysis and Metrics, Discussion Exercises, Introductory Concepts, Member Activities, Pricing, Strategy and Plans

In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.

Improving the Marketing Mix Review the Teaching Activity

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