In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).
Change in Retailer Relationships: Good or Bad? Review the Teaching Activity
In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?
What’s the Best Marketing Strategy? Review the Teaching Activity
In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.
Improving the Marketing Mix Review the Teaching Activity