Analysis and Metrics

SWOT Analysis for Movie Cinemas

Analysis and Metrics, Member Activities, Strategy and Plans

This activity helps students apply the SWOT analysis framework to evaluate internal and external factors affecting a business. Students will use this evaluation to identify strategies for maintaining competitiveness in a changing market. By focusing on a cinema chain’s challenges against streaming services, the activity emphasizes the impact of a changing marketing environment on an established industry. 

SWOT Analysis for Movie Cinemas Review the Teaching Activity

Understanding Marketing Mix Modeling (MMM)

Analysis and Metrics, Marketing Mix, Member Activities, Promotion, Research and MIS

In this activity, students assume the role of a marketing analyst for a fast-food chain. They use data and a regression model which shows different marketing and operational factors that influence sales. Their task is to understand and use the model to make recommendations to enhance marketing effectiveness and drive sales growth.

Understanding Marketing Mix Modeling (MMM) Review the Teaching Activity

Should We Create a Consumer Panel?

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Promotion, Research and MIS

Students review a management team meeting discussing the for and against of establishing a consumer panel for a bank. Their task is to determine whether or not the bank should move to this research approach or continue with their annual customer survey only. A good activity for a deeper understanding of the role and purposes of consumer panels in marketing research.

Should We Create a Consumer Panel? Review the Teaching Activity

Using Consumer Panels for Marketing Research

Analysis and Metrics, Discussion Exercises, Member Activities, Research and MIS, Review Exercises

Consumer panels are a key tool in marketing research, widely used for their cost-effectiveness and ability to provide continuous insights. Instead of relying solely on one-time studies, companies often use consumer panels to gather ongoing feedback from selected customers. In this activity, your students will get a good understanding of consumer panels and how they work, as well as why they are widely used and what are their risks and limitations.

Using Consumer Panels for Marketing Research Review the Teaching Activity

Techniques to Generate Consumer Reviews

Analysis and Metrics, Consumer Behavior, Discussion Exercises, Free Activities, Marketing Mix, Services/CRM

Generating consumer reviews can be a powerful approach to making services tangible, building trust in the brand, and reducing purchase risk for first-time customers. In this activity, students assess different approaches to generating more consumer reviews and evaluate which ones are likely to be more effective.

Techniques to Generate Consumer Reviews Review the Teaching Activity

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