In 2023, the Burger King chain announced that they were closing around 400 of their stores in the USA. They are reducing underperforming restaurants - but are these closures a good idea from a marketing brand perspective? Let's find out in this activity.
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.