Balancing the Needs of Publics (Stakeholders)

Decisions and Mini-Cases, Marketing Environment, Member Activities, Role Plays

In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?  

 

Sorry, this teaching activity and/or solution is exclusive for Members of Great Ideas for Teaching Marketing (GITM).

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.

Scroll to Top