This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way. In this activity, students have 20 sets of four marketing terms to uncover. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.
Marketing Connections Puzzle Game Review the Teaching Activity
This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way. This is the SECOND activity in this series, and is a little tougher. Students have 20 sets of four marketing terms to uncover. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.
Challenging Marketing Connections Puzzle Game Review the Teaching Activity
This is a 16 multiple-choice question video quiz on matching famous brands to their tag-lines. It is designed as a fun, interactive and team-building or ice-breaker exercise for students.
Pick the Slogan: VIDEO Review the Teaching Activity
In this activity, students review seven market segments for a company looking to launch a dinner cruise in a town that has a sizable local population and a steady stream of tourists. Their task is to identify the best market segment to become the target market, based upon their characteristics, profitability, and long-term viability.
Pick the Best Target Market Review the Teaching Activity
Students explore positioning and the importance of differentiation by reviewing 10 competing restaurants in the same geographic market. Each restaurant has a unique positioning and students need to evaluate which ones will be more successful, as well as identifying an opportunity for a player in the market.
The Importance of Differentiation Review the Teaching Activity
Another fun revision crossword for an array of marketing terms and definitions – ideal for reinforcing concepts and checking understanding at the end of term. Great for teams an in-class competitions.
Marketing Crossword Challenge Review the Teaching Activity
The Marlboro Man advertising is one of the most famous and successful marketing campaigns of all time, which every marketer should know about. In this mini case study, students explore how the Marlboro Man came to be, especially after the brand was initially targeted at female smokers, and review the marketing challenges that they faced along the way.
Classic Case Study: Marlboro Repositions for Success Review the Teaching Activity
This activity delves deeper into customer journey mapping and considers how to overcome the consumer’s pain points. Students look for ideas and then consider how valuable it is to reduce pain points and indeed, can we compete on that basis?
Overcoming Consumer Pain Points Review the Teaching Activity
Students advise a company that has created too many segments how to best combine them (using counter segmentation). A good exercise for students to understand the purpose of segmentation and to consider the trade-off between segment size and viability.
Counter Segmentation Review the Teaching Activity
In this task, students review a short transcript from a focus group discussion about the benefits of joining a fitness center. They will identify insights, motivations, as well as examining research biases.
Analyzing Focus Groups Review the Teaching Activity