Which Line of New Products Should We Pursue?

Your students take the role of a brand manager of a successful frozen-food brand. But it is in the maturity phase of the PLC and needs to pursue other growth options. Students evaluate five potential new lines and line extensions to help guide the brand forward.

Which Line of New Products Should We Pursue? Review the Teaching Activity

Misleading Marketing Claims – or Not?

In this activity students review a series of common marketing claims that would be generally considered to be misleading. There are 12 examples to consider, with students making a judgment call on which ones to retain and which ones would be unethical and/or ineffective. A pragmatic approach to understanding marketing tactics.

Misleading Marketing Claims – or Not? Review the Teaching Activity

Does Physical Evidence Matter?

In this exercise, students are presented with 10 trade-offs between two firms – with their only difference being physical evidence. It is designed for students to understand that physical evidence has a significant impact on consumer perceptions and their choice of a suitable offering. A fun exercise for marketing students of all levels.

Does Physical Evidence Matter? Review the Teaching Activity

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