Consumer products can be classified into four different types, to help understand consumer behavior and to assist in the design of the marketing mix. The task is to classify a list of products.
Classifying Consumer Products Review the Teaching Activity
In this activity for a banking ‘club”, students need to determine what would be the appropriate level of augmentation for each of the club’s elements.
Designing a Product’s Augmentation Review the Teaching Activity
Students choose between sets of competitive product offerings. One of the choices is more heavily augmented. How important is the augmented product in the decision? Are students willing to pay more?
Does Product Augmentation Provide Value? Review the Teaching Activity
The task in this activity is to classify the offerings of a computer retailer into core, actual and augmented product levels.
How to Classify Product Levels Review the Teaching Activity
A product should meet a need or provide a solution for a consumer. In this activity, students identify the consumer’s need and/or identify the product solution.
A Product Meets a Need Review the Teaching Activity
This case study highlights the experience of two uni graduates have gotten themselves into a business ‘mess’. They are now at the stage of making a major dollar investment, and suddenly they’re not so sure it’s a a good idea.
Should We Launch? It’s Your Call! Review the Teaching Activity
In this case study, students review the new product development process for a firm and identify what they appeared to do well, and identify potential improvement areas for the future.
Improving the New Product Process Review the Teaching Activity
There are five different examples of how firms can structure their new product development project teams. Can students identify which team structure approach would be the most effective?
Product Development Team Structure Review the Teaching Activity
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.
Speed of New Product Adoption Review the Teaching Activity
Students review a new product that never went ahead. Did the firm made the right decision, or should they have spent more time, money and effort evaluating it further?
New Product Evaluation Review the Teaching Activity