In this activity, students need to review the recent new product launch results across different firms from a financial perspective and assess how well that their respective launches went.
Reviewing Product Launch Results Review the Teaching Activity
This activity highlights the top level results from an attitudes/image market research study, comparing four different fast food chains. The task is to review the brand’s performance and see what the survey results have revealed.
Interpreting Brand Image Survey Results Review the Teaching Activity
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is to review the brand’s performance and see what the survey results have revealed.
Awareness and Advertising Recall Review the Teaching Activity
This task reviews a statement was released by Tim Cook, the CEO of Apple, which is effectively framed as a mission statement. The student task is to review it and determine what it indicates about Apple and their future direction.
Apple’s Mission Statement Review the Teaching Activity
This exercise contains a number of checklist points for students to consider regarding the building of, and the return on, brand equity. It’s more than just promotion!
Benefits of Brand Building Review the Teaching Activity
In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but what launch and implementation challenges did they face?
Product Line Extension Challenge Review the Teaching Activity
This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant increase in franchised stores/outlets, so are the results as good as they appear?
Are These Good Growth Results? Review the Teaching Activity
A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
Direct Mail vs Digital Marketing Review the Teaching Activity
Gillette has long been the leader in the razor market. However, to maintain their position they have had to make some tough decisions along the way. Review the following situation – if you were the CEO, would you have made the same decision?
A Tough New Product Decision Review the Teaching Activity
In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.
Using Porter’s Five-forces Model Review the Teaching Activity