Students, as marketing managers for a large hotel chain operating in a major tourist city, have been approached by their CEO to “pick a side” and lobby for a looming social issue of allowing e-scooters to operate in the city.
Who Has the Social Right of Way? Review the Teaching Activity
Students assume the role of a Communications Manager for a local government area, and to select the best communications campaign to persuade residents that a change to smaller waste bins is a positive change for the overall good. An activity that covers social marketing, communications, and perceptions.
Communicating the Social Change Review the Teaching Activity
Students explore a scenario involving a management meeting at a bank, where the participants in this meeting are discussing the bank’s potential engagement with a social issue, namely problem gambling. The task is to review the meeting and work out what the bank should do and how much they should be involved in this social issue.
Should the Bank Support the Social Cause? Review the Teaching Activity
Students review an award-winning education outreach project by Colgate known as “Education in a Box” designed for schools in Myanmar. While this sounds like a great initiative for providing education resources – was it really? Or was it a form of stealth marketing or just greenwashing?
Education CSR or Just Promotion? Review the Teaching Activity
Students review a ‘text and drive’ campaign promoted by an apparent funeral home in Canada. It turned out to be a public service announcement, but was it effective and would your students have approved the communications approach?
Ethics of Text and Drive Campaigns Review the Teaching Activity
This is a fun – non-marketing – lateral thinking quiz consisting of 25 questions. It is simply designed as a fun, interactive, ice-breaker activity. It’s ideal for team bonding, especially when forming new student groups, and can also be used as an in-class competition.
Fun Icebreaker Quiz Review the Teaching Activity
Students are presented with top-level metrics from Google Search Console for a law firm’s keywords. They have had a mix of success, with some keywords doing well, and others failing to get traction. Perhaps your students can help them improve their SEO performance? A helpful introduction to Google Search Console metrics.
Analyzing SEO Performance Review the Teaching Activity
In this activity, students will work through five ROMI calculations for a hotel chain and help them improve their marketing campaigns. Ideal activity for students to learn the different complexity of return on marketing investment metrics.
Working with ROMI Calculations Review the Teaching Activity
In this task, students will analyze Google Analytics data for a business specializing in selling financial software tools. They will need to identify the website’s strengths as well as potential improvement areas.
Working with Google Analytics Review the Teaching Activity
In this activity, students will review a podcast episode on social media marketing and platforms, and explore the best platforms for different types of business and situations. A handy overview of the main social media players.
Choosing Social Media Platforms Review the Teaching Activity