Key Differences between the Simulation Games
A handy summary table of the key differences between the three main Sim Games available on this website.
Key Differences between the Simulation Games Review the Teaching Activity
A handy summary table of the key differences between the three main Sim Games available on this website.
Key Differences between the Simulation Games Review the Teaching Activity
It is an ideal resource for flipped classroom and active learning environments. Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.
About the Student Workbook Review the Teaching Activity
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
EXCLUSIVE ACTIVITY FOR MEMBERS
Advanced Positioning Simulation Game Review the Teaching Activity
The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is to increase overall profitability of this music festival event, while ensuring the foundation of a logical marketing strategy.
EXCLUSIVE MEMBER ACTIVITY
Financially-driven Marketing Strategy Review the Teaching Activity
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.
EXCLUSIVE MEMBER ACTIVITY
From Situational Analysis to Marketing Strategy Review the Teaching Activity
Here is a free Excel PLC tool that you can provide to students, ideal for in-class activities, assignments, or homework tasks.
Product Life Cycle (PLC) Excel Template Review the Teaching Activity
In this activity, students use Kahoot to vote on ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.
Perceptions of Marketing (Kahoot) Quiz Review the Teaching Activity
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.
Instructor’s Guide to Running the Base Positioning Sim Game Review the Teaching Activity
This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded.
Discussion and Teaching Ideas for the Sim Games Review the Teaching Activity
This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
Base Sim Game: How to Play Guide Review the Teaching Activity