Using the Three Product Level Model
A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.
Using the Three Product Level Model Review the Teaching Activity
A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.
Using the Three Product Level Model Review the Teaching Activity
In this activity, students explore what makes up a strong brand and how a brand is developed – getting beyond simple brand awareness.
EXCLUSIVE MEMBER ACTIVITY
Components of Brand Value Review the Teaching Activity
This is simple activity for students to differentiate types of product attributes – that is, a product feature, function or benefit?
What are Product Attributes? Review the Teaching Activity
An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services) marketing mix.
EXCLUSIVE MEMBER ACTIVITY
Do We Use the 4Ps or the 7Ps? Review the Teaching Activity
In this activity, students simply match the definition to the type of retailer. A quick test knowledge worksheet for retailing.
Which Type of Retailer? Review the Teaching Activity
Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In this activity, students identify examples and how to effectively use price adjustments.
EXCLUSIVE MEMBER ACTIVITY
Using Pricing Adjustments Review the Teaching Activity
In this activity, students assess how their perception of value – for the exact same product – changes in different situations and environments.
Value Pricing: Will You Pay More? Review the Teaching Activity
This activity is a fun activity (a team-based game) that is designed to show how the short-run average cost curve is produced.
Average Cost Curves Game Review the Teaching Activity
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.
Different Pricing Terms Review the Teaching Activity
This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.
New Product Evaluation Game Review the Teaching Activity