All Teaching Activities - Page 17 of 54 - Great Ideas for Teaching Marketing

Non-Compensatory Decision Rules

Consumer Behavior, Discussion Exercises, Member Activities

In this activity, students review a focus group discussion with recent buyers and work out which non-compensatory decision rule each consumer used. A helpful task for understanding the differences in decision rules in the evaluation stage of the buyer decision process.

Non-Compensatory Decision Rules Review the Teaching Activity

List of All Marketing Tools for Members

Analysis and Metrics, Marketing Environment, Member Activities, PESTLE, Strategy and Plans, Tools, video

A list of all the free and member only tools available on Great Ideas – contains over 20 tools, premium templates, and games – all in one handy place.

List of All Marketing Tools for Members Review the Teaching Activity

List of All Free Marketing Tools

Analysis and Metrics, Free Activities, Marketing Environment, Strategy and Plans, Tools, video

This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.

List of All Free Marketing Tools Review the Teaching Activity

Using PESTLE and SWOT Analysis for McDonalds

Analysis and Metrics, Marketing Environment, Member Activities, Strategy and Plans

The student task is to review a list of potential macro-environmental factors that may impact McDonald’s and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.

Using PESTLE and SWOT Analysis for McDonalds Review the Teaching Activity

PESTLE Analysis: What Goes Where?

Analysis and Metrics, Free Activities, Strategy and Plans

PESTLE analysis can provide an excellent summary of relevant macro-environment factors. This task is to familiarize your students with the concept of PESTLE and get them to classify where each macro factor would fit into a summary PESTLE analysis.

PESTLE Analysis: What Goes Where? Review the Teaching Activity

PESTLE Analysis Tool

Analysis and Metrics, Free Activities, Strategy and Plans, Tools

This is a free Excel-based tool for making a detailed PESTLE analysis within minutes. A great way to introduce your students to situational analysis of the macro-environment and how it fits with SWOT and strategy.

PESTLE Analysis Tool Review the Teaching Activity

SWOT Analysis: What Goes in Which Box?

Analysis and Metrics, Free Activities, Strategy and Plans

While SWOT analysis is an effective tool for synthesizing the situational analysis component of a marketing plan, it is often challenging working out where in SWOT that the finding should be allocated. In this task, students sort through sets of marketing information and classify them into the SWOT matrix boxes.

SWOT Analysis: What Goes in Which Box? Review the Teaching Activity

Marketing Information: Internal or External?

Definitions, Discussion Exercises, Member Activities, Research and MIS, Role Plays

This is a simple individual student activity to help clarify marketing information terms by sorting the sources of information into whether they are internal or external to the firm.

Marketing Information: Internal or External? Review the Teaching Activity

The Role of the Additional 3P’s

Introductory Concepts, Marketing Mix, Member Activities, Services/CRM

In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm.
EXCLUSIVE ACTIVITY FOR MEMBERS

The Role of the Additional 3P’s Review the Teaching Activity

A Real Increase in Profitability?

Analysis and Metrics, Member Activities, Strategy and Plans

This task uses a profit/loss table to highlight a firm that has dramatically increased its profitability in a few years. But they have focused on a short-term, not long-term, basis and students need to determine what impact this may have?
EXCLUSIVE MEMBER ACTIVITY

A Real Increase in Profitability? Review the Teaching Activity