In this task students explore the gap between the consumer’s actual and desired states and its role in triggering need/problem recognition. A series of 8 print ads are used and the exercise also provides introductory information and also touches on low and high purchase involvement.
Desired vs Actual States Review the Teaching Activity
Students will analyze 10 print or billboard ads – considering attention, central messaging, perception, target audience, brand positioning fit, and likely sales impact. A great exercise for students to start thinking like analytical marketers, rather than passive consumers.
Analyzing Advertising Effectiveness Review the Teaching Activity
Welcome to the Retail Wars Sim Game! In this Sim Game, student teams will compete against each other in a new and growing retail sector. Each team starts with one store and can grow their retailing empire to 20 stores. As a retailer, students need to make decisions on all 7Ps of the marketing mix each round of the game. A fun and engaging game to play.
Retail Wars Sim Game Review the Teaching Activity
In this exercise, students review four businesses, each of which are in a different phase of the PLC. Their task is to identify which PLC stage that they are in and then use that information to help the business with the next stage of their business journey.
Product Lifecycle (PLC) Scenarios Review the Teaching Activity
This activity is all about drilling down on consumer needs to explore the range of underlying motivations for behavior. Students are presented with a series of consumer statements and their task is to look beyond the top-level and to dig deeper into a fuller set of motivations and needs.
Digging Deeper with Consumer Motivation Review the Teaching Activity
In this activity, students need to segment consumers – based on their comments, attitudes, and behaviors – using demographic, psychographic, and behavioral segmentation bases, to construct three different segmentation structures. Then they need to determine which segmentation structure is the best from a marketing perspective.
Using Different Bases for Market Segmentation Review the Teaching Activity
This activity is for students near the end of studying Marketing 101 (or similar) as it poses a number of clarification and understanding questions relating to research, product mix, consumer needs, and segmentation = a mix of topics, rather than one set topic area. It is also a supplementary activity that leads into Using Different Bases for Market Segmentation.
Understanding Marketing Terms Review the Teaching Activity
Do you have students asking “What area of marketing should I go into?” It’s a common question for students nearing the end of their studies. Well, here is the solution – a quiz that sorts students into one of 24 profiles and then provides a summary of their work preferences and traits, along with suggested marketing specializations that they should pursue. A great -in-class or take home exercises.
Quiz: What Area of Marketing are You Most Suited For? Review the Teaching Activity
In this task, students consider the impact of media selection on the message design in IMC. Students are presented with a central creative message for a strategic repositioning campaign and need to construct advertising designs suitable for different media channels.
Impact of Media on the Message Design Review the Teaching Activity
This is a version of the consumer behavior multiple choice question quiz. The questions are the same, except this is an INTERACTIVE quiz where your students complete the quiz online and are immediately scored. Great for homework, revision, or an in-class activity.
Interactive Consumer Behavior Quiz Review the Teaching Activity