In this fun puzzle, students will test their knowledge of marketing abbreviations. The activity has a list of 40 abbreviated marketing terms with a list of words that they need to match. But there are some leftover words to see which student team is the fastest at solving the puzzle.
A Guide to Marketing Abbreviations Review the Teaching Activity
Students are presented with 10 mini brand personas for the hotel industry. Their task is to choose a buyer persona and map out their customer journey. A starting example has been provided as a guide.
Buyer Personas and their Customer Journeys Review the Teaching Activity
While many of your students are studying marketing with the intention of being a CMO, the marketing career landscape is changing and they might end up becoming a Chief Customer Officer (CCO) instead.
CMO versus CCO: Understanding the Difference Review the Teaching Activity
In this metrics-based activity, two different approaches to promotions are used by two competing marketers. One marketers is chasing ROMI, while the other pursues profit. And that’s where your students come in – is to work out, based on their marketing metric results, who is the best marketer?
Should We Pursue Profit or ROMI? Review the Teaching Activity
Students are presented with 10 buyer personas for a hotel chain. Their task is to identify which of the buyer personas are most suitable to be the target market for the chain to pursue? Students also discussed the value of by personas versus traditional target market profiles.
Which Buyer Persona Should We Pursue? Review the Teaching Activity
In this mini case study, students assess Burger King’s strategy to grow its market share in their home market in 2023 and beyond. The firm undertook an aggressive marketing program across multiple marketing mix elements, and started to look at product-based (rather than firm-based) differentiation as the key to their growth success.
Growing Market Share: Burger King Case Study Review the Teaching Activity
This case study examines Bud Light’s trans influencer campaign from April 2023. It covers all the key points and highlights multiple marketing lessons, including brand management and adopting to DEI issues.
Bud Light and Dylan Mulvaney Case Study Review the Teaching Activity
In April 2023, superstore Bed Bath & Beyond filed for bankruptcy, following several years of misalignments to the changing environment. Many factors contributed to their demise – but was poor marketing mainly to blame?
Bed Bath & Beyond Case Study Review the Teaching Activity
This is another classic case study, when Pepsi tried to create a breakfast market for cola. This activity is structured in two teaching formats and can be run as a role-play exercise or as a case study discussion.
Pepsi AM Breakfast Soda: Classic Case Study Review the Teaching Activity
In this exercise students look at the brand-impact and ethical implications of misleading product packaging. Sure, it may be helpful in growing short term sales, but is it a viable long term strategy. Students will review ten visual examples of misleading packaging.
Misleading Packaging: Impact on the Brand Review the Teaching Activity