In this classic case study students will explore WestJet’s Christmas Miracle campaign that went viral and gained significant earned media. This campaign helped to build emotional loyalty for the brand.
Classic Case Study: WestJet Christmas Miracle Review the Teaching Activity
In this activity, students explore Aldi supermarkets and their operations in the United States and how they managed to grow and become successful in the “generic” supermarket retailing sector.
Aldi Supermarkets Differentiation Case Study Review the Teaching Activity
This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.
Redesigning the In-store Experience for Toys R Us Review the Teaching Activity
Students are presented with top-level metrics from YouTube Analytics for a law firm’s channel. As the data shows, there’s a variety of outcomes for these videos. Students need to analyze the results and suggest ways the firm might improve their video’s and channel’s performance.
Analyzing YouTube Channel Performance Review the Teaching Activity
This is a 2nd mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles. A great activity for reinforcing marketing definitions in a fun way.
Mini Challenging Marketing Connections Puzzle Game Review the Teaching Activity
This is a mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles, rather than one overall large puzzle. An easier and faster puzzle activity, depending upon your student cohort.
Mini Connections Puzzle Game Review the Teaching Activity
Students are provided with two debate questions, as well as some for and against points to get them started and thinking about the role and impact of shrinkflation. Debate are often a good method of generating a deeper understanding of a topic. Shrinkflation extends beyond just pricing, to brand management, promotion, ethics, customer trust, and profitability.
The Ethics of Shrinkflation: Debate Ideas Review the Teaching Activity
Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.
Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity
In this debate exercise, students are faced with three debate situations, in regard to social responsibility. In particular, they address the question of whether large brands need to “do more” than just meet customer needs and make profits? Indeed, has the scope of marketing expanded?
Do Firms Have a Social Responsibility? (Debates) Review the Teaching Activity
Students, as marketing managers for a large hotel chain operating in a major tourist city, have been approached by their CEO to “pick a side” and lobby for a looming social issue of allowing e-scooters to operate in the city.
Who Has the Social Right of Way? Review the Teaching Activity