SWOT Analysis Unscramble Challenge

Analysis and Metrics, Games and Quizzes, Member Activities, Strategy and Plans

This activity challenges students to reorganize a mixed-up SWOT analysis for the hypothetical snack brand, Crunchy Delights. Each SWOT category contains 5 correct items and 5 misplaced items that should be in other boxes in the matrix. Students need to review the SWOT and identify the correct placements and relocate the incorrect ones. Designed as a fun activity for students to better understand the SWOT matrix and its components.

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About The Author

Geoff Fripp

Geoff Fripp is an experienced marketing educator and practitioner with many years of expertise in teaching and industry roles. As the founder of Great Ideas for Teaching Marketing, Geoff has created over 500 activities and tools to help educators deliver engaging and practical lessons across diverse learning styles and student levels. With nearly 2,000 lectures across ten universities, including 19 years at the University of Sydney, Geoff is recognized for his practical approach to marketing education. Geoff’s industry background includes senior marketing roles at medium and large firms, as well as entrepreneurial ventures. He has authored and co-authored textbooks with Pearson Education, as well as developing more than a dozen case studies for their marketing textbooks.