Students review a 'text and drive' campaign promoted by an apparent funeral home in Canada. It turned out to be a public service announcement, but was it effective and would your students have approved the communications approach?
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.