Topics
definitions, key marketing concepts, team-building, game, puzzle
Review the activity below or download the PDF student worksheet
- Student Worksheet: Marketing Connections Puzzle Game
- Instructor Solutions (Members Only): Marketing Connections Puzzle Game = Solutions
Teaching Note
This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way.
This teaching activity provides students with 20 sets of four marketing terms, concepts, steps and/or tools that are connected. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.
Please note that there are two variations of the Marketing Connections Puzzle Game on Great Ideas – and this one should be considered the easier one of the two and this game would be best to play first. Here is the other puzzle game for you to review…
NOTE: Both puzzle games assume a knowledge of Marketing 101/Marketing Principles.
Student Discussion Activity
Instructions
Below there is a table of 80 words or terms related to marketing. They have been jumbled into alphabetic order for you.
In these 80 words, there are 19 interrelated sets of four words/terms that are logically connected from a marketing perspective – such as: product, price, place, promotion.
Your task is to find all 19 related sets – that will leave 4 words/terms left over, which can be rearranged into a key learning point for all marketers.
Good luck…
|
Advertising |
Discount | Maturity | Retailers |
|
Age |
Dog | Meet | Return on Investment |
| Baby Boomers | Economic | Millennials |
Russia |
| Behavioral | Education | Needs |
Safety |
|
Belonging |
Experiments | Observations | Sales Promotions |
|
Brand Manager |
Occupation | Self-Actualization | |
| Brazil | Focus Groups | Online |
Situation Analysis |
| Budget and Timetable | Gen X | Opportunities |
Social |
|
Cash Cow |
Gen Z | Outdoor | Sponsorships |
| China | Geographic | Physiological |
Star |
|
Cinema |
Growth | Place | Strengths |
| Click-Through Rate | Important | Political |
Suppliers |
|
CMO |
Income | PR Manager | Surveys |
| Convenience | India | Price |
SWOT |
|
Conversion Rate |
Product | Technological | |
| Customer | Introduction | Promotion |
Television |
|
Customer Lifetime Value |
Psychographic | Threats | |
| Decline | Manufacturers | Public Relations |
TikTok |
|
Demographic |
Marketing Analyst | Question Mark | Weaknesses |
| Department | Marketing Objectives | Radio |
Wholesalers |
Your Related Sets
And what was the end marketing phrase (using the four words/terms not matched above)?
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