Marketing Ethics Game

This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students - profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: Scoring system updated in 2024.

 

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