The student task is to review a list of potential macro-environmental factors that may impact McDonald's and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.
Sorry, this teaching activity and/or solution is exclusive for GITM Members
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.